What we’re reading this week in tech news:
End of Watch: What happens when you try to cheat behavioral science (The Verve) : about cheating the Apple watch’s fitness prompts
How to Win Founders and Influence Everybody (Wired): the story of Margi Wennmachers, the Silicon Valley spin master working for Andreessen Horowitz
‘Never get high on your own supply’ – why social media bosses don’t use social media (The Guardian): supposedly Mark Zuckerberg uses 12 people to moderate his Facebook page
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