INSEAD Global Luxury Forum is delighted to welcome Rania Masri, the Chief Transformation Officer at Chalhoub Group.
Rania is a retail executive with over 17 years of experience, starting from the shop sales floor. Passionate about the future of fashion and the evolving retail landscape, Rania is responsible for spearheading the company’s growth in a more multichannel environment while honoring the group’s heritage as the leading luxury retailer in the Middle East.
Her team, called SHIFT, supports the Group in reaching its vision to become a hybrid retailer bringing luxury to the fingertips of customers everywhere. Born in Lebanon and raised between Saudi Arabia and Canada, Rania is an avid traveler who speaks four languages. A mother of two young girls, she is a firm believer in mentoring and empowering women to be leaders across the industry.
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